the importance of the export research 出口研究的重要性
a: the environment varies greatly because of differences in language, customs and traditions.
b: yes. this gap can be filled by export market research before exporting.
a: but the importance of the export research is often neglected by the manages.
b: that's right. they do not appreciate its value and consider it to be a luxury.
a: therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
b: exactly.
重點(diǎn)講解：
vary vi. 變化，不同
appreciate vt. 認(rèn)識(shí)
penetrate vt. 穿透，滲透
“this gap can be filled.”的意思是“差距可以消除。” 例如：the generation gap can be filled by communication. 代溝可以通過交流消除。
漢語(yǔ)譯文：
a: 由于語(yǔ)言、習(xí)慣和傳統(tǒng)的不同，出口環(huán)境也會(huì)有很大的差別。
b: 是啊，出口前對(duì)出口市場(chǎng)的研究從某種程度上可以彌補(bǔ)這種差異。
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